CEO of EDGE Technologies Single-Handedly Replaced 7 Software Suppliers with No-Code

Guntis Jansons is not your typical CEO: His hands-on approach to the daily operations of networking solutions company EDGE Technologies cannot be understated. That’s because Guntis – who doesn’t have a background in programming or software development – single handedly built the “super OMS” (Operation Management System) that now serves as Edge Technologies’ ERP System using Betty Blocks.

Spiderweb of third-party software

EDGE Technologies provides more than 700 ISP, telecom and System Integration companies with their range of optical transceiver and xWDM solutions (via https://edgeoptic.com). Their products are specifically designed to reduce costs associated with data transmission and active equipment costs in networking systems. Before Guntis stepped into his newfound role of Citizen Developer, Edge Technologies relied on more than 7 external suppliers for a network of systems to function as their CRM, order management and invoicing, ticketing, stock management, and internal project management.


It was time-consuming for users to be constantly switching between different applications to carry out their daily work, and even more time consuming when it came to managing and maintaining each of these systems separately (paperwork, liaising with the different suppliers and stakeholders). Plus, because most of the applications were standardized software packages, they couldn’t be customized to the specific business needs of EDGE.

Guntis Jansons, CEO and founder of EDGE Technologies

If you run your business on a self-developed application you are totally independent in your creativity for constant process improvement.

One man on a mission

Guntis knew something needed to change. He was on the hunt for an affordable solution that he could use to build an all-around solution for EDGE, that would be future-proof and allow them to be less dependent on external suppliers. And it had to show results fast: Guntis had a 2 month deadline for the first MVP of a product portfolio management and CRM application.


Guntis reached out to Niels Schilder, a business consultant at Betty Blocks, outlining the scope of his project and his vision. As Guntis would be undertaking the project alone, an onboarding process was designed to teach him the skills he would need to see the project through.


After a 2-hour Betty Blocks training and initial consult with Pre-sales Architect Marcel Korporaal, Guntis got to work. “The best thing was just to start to put a solution together from the start, just build some data fields and see how it works. In the very beginning, I had no understanding, but then I had one call with Marcel, who showed me around and from that point it was easy,” he says. And sure enough, in 2 months he had a working MVP of the product portfolio management and CRM application.


Today, Guntis has expanded the initial application to the super OMS EDGE uses in nearly all aspects of their daily operations. That’s why he advocates that small to mid-size business owners should become Citizen Developers and take charge of their own organizations' needs.

Quality always trumps quantity

“Using a bunch of SaaS pay-per-user apps seems ok when you just have a few people in the organization, but at some point, you grow. Plus, these applications are only ever almost fitting, but never 100% for your business.” says Guntis.


By teaching himself to develop using Betty Blocks, Guntis could free EDGE from their reliance on external software suppliers and solutions that didn’t quite optimize their specific business needs. He replaced their old systems and built a new one 8 times faster than by coding, cutting their software licensing costs by 7.


“At the end of the day, we’re at least 20% more productive by working on one system rather than 7. The SuperOMS is also scaling with us, and we’re in control of how fast we can grow.”

What’s next for Guntis?

Here at Betty Blocks, Guntis is a prime example of our Citizen Development mission: It took him - one man - 2 months to build an application with the functionality that would have required an experienced developer 6 months to a year to build. What’s next for Guntis?


“Automating business processes is never finished and I will always use Betty Blocks to do this,” he says. He’s particularly excited to use the UI builder to make a customer portal and build the front end of the Edge Technologies website in Betty Blocks instead of Wordpress.

What's in the SuperOMS?

The SuperOMS is now its own sprawling system which Guntis is capable of expanding as EDGE Technologies continues to scale. Each of the 7 replaced external software is now under one, Guntis controlled, roof.

Has the EDGE Technologies case got you inspired?

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