An introduction of the
Betty Blocks Brand

For finding the answer to the question “What are our brand values?” we are looking at the Betty Blocks brand as a whole; our tone of voice, differentiators from our competitors, culture values and personality. The values and characteristics of Betty Blocks are the guidelines for our visual and textual identity, which includes logos, colours, and fonts.


These elements help us to establish brand loyalty by creating feelings of familiarity and affinity, it’s the “internal” part of our brand that truly transforms the relationships which we build with our customers, prospects and visitors.

What is next?

The brand values per Betty Blocks as a Organization, Platform and as our People give us a foundation for our purpose, personality, and propositions.

Betty Blocks
as an Organization

Betty Blocks
as a Platform

Betty Blocks
as our People